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072

> ICT >

Technology Collaboration

Israel-India

> Business Guide >

2017

Combining Forces for Impact:

Can Indian-Israeli Technology Collaboration Change the World?

Dr. Aliza Inbal

I

n 2015,Bill and Melinda Gates made the

prediction that, over the next 15 years,

the lives of people in emerging markets

will improve faster than in any other period

in history and that the lives of the poor will

improve more than anyone else’s. We are

about to see major leaps towards eradication

of poverty, enhancement of food security,

and provision of healthcare to all thanks

to breakthrough technologies which are

transforming these sectors in low andmiddle

income countries (LMICs).

India is one of the countries at the forefront of

the technology for the global development

revolution.A leader in frugal innovation,India

is known for super low-cost,high-performance

innovations ranging fromEEGs to smartphones

and refrigerators.In addition,Indian companies

lead the world in cutting-edge business models

that transform even the world’s poorest into

a viable market segment.

Israel, for its part, has been developing

transformative solutions for developed

markets for decades. One of the most

innovative countries in the world, Israeli

technologies touch almost every aspect of

the lives of people in developed countries,

from USB keys, to instant messaging and

Internet firewalls, to cutting-edge solutions

for water, agriculture and healthcare. Israeli

start-ups have had global impact well beyond

the country’s relative size.However, to date,

very few Israeli start-ups have addressed the

needs of low or even lower-middle income

people worldwide.

This market myopia is not unique to Israel.

Today, innovation is a global phenomenon.

American lives are enhanced by innovations

that have been developed in Tel Aviv,Seoul,

Berlin and Copenhagen,largely for their benefit.

However,the people of the developing world

are, for the most part, left to innovate for

themselves. This is not because there is no

market opportunity.True,it is harder to build

a successful company addressing the needs

of the poor, but it can be done.

However,“Western”innovators,including those

from Israel,are hobbled by significant barriers:

lack of understanding of market needs and

of how to work in LMIC markets, difficulty

knowing how to find partners and collaborators

in-country,and insufficient access to capital

willing to invest in LMIC technologies. As a