Israel India | Business Guide | 2017

· Expertly-planned tours to Israel · Agricultural Tours · Leisure · Pilgrimage · Active Holidays · Heritage Tours · Meetings, Incentives, Conferences · Family Holidays TRIPLE 'S' TOURS & TRAVELS All travel services under 1 roof: Contact us: RT&T TRIPLE 'S' TOURS & TRAVELS Ltd. 96 Herzl Street, Rehovot 76548, Israel Email: rttravel@netvision.net.il Phone: +972- 8-9353333, Fax: +972-8-9356000, Website: www.rttravel.co.il We never take the Indian traveler for granted We are the sole NRI - owned and operated approved incoming tour operator in Israel · Multi-lingual staff · VIP Meet &Assist · Group Visa Processing for Israel, Jordan and Egypt · Self-Drive Car Hire · Chauffeur-Driven Vehicles Marketing Israel > Travel & Tourism > 103 T ravellers from India are beginning to visit and explore Israel as a destination,as the profile of these travellers has changed in the last few years.With over 20 million outbound travellers from the Indian subcontinent, there is great potential to increase the number of leisure visitors to Israel. The Israel Ministry of Tourism opened their India office in Mumbai in 2015. Since then, it has been extremely active in increasing awareness in the market about Israel as a leisure destination, while still maintaining its efforts to promote the Holy Land as a destination for pilgrimage. The Ministry’s India office participates in different tourism fairs across India,including the Gypsy Travel Fair,IITT,SATTE and OTM to name a few;and has also initiated the hosting of conventions like TAFI (Travel Agents Federation of India) in Jerusalem in 2015 that helped introduce Israel as a destination to about 250 members of the Indian Travel Trade Industry and the Media. Introducing Israel as a leisure destination for Indians In 2016, the Israeli Ministry of Tourism invested INR 13CR (approximately USD 1.9M) in an advertising campaign on television, digital platforms and in print – in daily newspapers and magazines, showcasing the tourist attractions in Israel Sustained Marketing Efforts Have Seen a 13% Annual Increase in Visitors from India to Israel Training sessions for tour operators and agents To strengthen travel relations between both nations, the India Office also conducts Road Shows inmajor Tier 1 and 2 cities across India to highlight aspects of tourism in Israel. Some Road Shows were attended by Destination Management Companies (DMCs) from Israel who interacted with the Indian Travel Trade fraternity. In 2017, the India Office has scheduled 5 Road Shows with the travel trade industry including 2 Road Shows with participation by Israeli DMCs. Bollywood Actress Sonam Kapoor flanked by Mr. Hassan Madah, Head, Israel Tourism India Office andMr.Amir Halevi,Director General,Israel Ministry ofTourism photo by: © Sergey02, Dreamstime.com Tel-Aviv beach